• MASTERS IN DESIGN & ENTREPRENEURSHIP

    2 Years

Product Design

Excel your career in the product industry with a Design Entrepreneurial specialisation programme that incorporates research, market intelligence, and practical application, offering a unique approach to understanding design principles alongside business strategies. With a focus on design thinking and experiential learning, the Master’s Degree in Product Design promotes the entire process, from concept ideation to execution.

Programme Details

The Masters in Product Design & Entrepreneurship at ARCH College of Design & Business is a futuristic programme that blends creative innovation with business acumen. The curriculum of this advanced-level course focuses on entrepreneurial expertise, encouraging active engagement in design-focused ventures while fostering a comprehensive understanding of materials and modern technology to create functional and decorative products.

Through extensive industry interactions, internships, and design projects, participants acquire the expertise to excel as creative entrepreneurs, prepared to lead and innovate in the dynamic field of design.

Additionally, the programme provides global exposure through the Erasmus+ project, fostering cross-cultural learning focusing on Impact Focused Entrepreneurship.

DURATION 2 Years Affiliated Vishvakarma Skills University (VSU)
Eligibility Graduation with minimum 50% Selection Criteria All India Entrance Examination for Design (AIEED)

Syllabus

  • FUNDAMENTALS OF ART & DESIGN 
    • Sketching
    • Art Appreciation
    • Design Thinking
    • Design Thinking Tools
    • Design Process
  • MATERIALS, TOOLS, & TECHNIQUES - I
    • Introduction to Material and Structures
    • Gemstones Setting
    • Jewellery Connectivity and Closing Mechanisms
  • DESIGN THINKING PROCESS AND METHODS
    • Design Spectrum 
    • Ideation and Concept Development 
    • Envision and Creation
    • Exposure to the Design process and finished product
  • PROFESSIONAL ECOSYSTEM
    • Key Sectors of Industry
    • Evolution of the Design Industry
    • Design Market & Economic Outlook
    • Design Industry Analysis & Employment Opportunities
    • Trends & Design Implications
    • Design Ecosystem
  • ENTREPRENEURSHIP - I
    • Introduction to Entrepreneurship
    • Techniques of Idea Generation and Business Analysis
    • Identifying Customers for Business
    • Market Research
    • Basic Financial Modelling
  • DESIGN RESEARCH & TREND ANALYSIS
    • Material Trends
    • Forecasting Methods
    • Trend Analysis
  • MATERIALS, TOOLS, & TECHNIQUES - II
    • Packaging Design
    • Computer Aided Engineering
    • Digital Fabrication
    • Advanced Product Design Studies
    • Individual Projects
  • DESIGN PROJECT - I
    • Introduction to Industry Project
    • Conceptualisation
    • Design Process
    • Professional Practice in Design Industry
    • Budget Control
    • Documentation & Presentation
  • ENTREPRENEURSHIP - II
    • Building a Business Model using Lean Model Canvas
    • Fundamentals of Team Building
    • Branding Strategy and Social Media Basics
    • Product Development via MVP Technique
    • Go-To-Market Strategy
  • INDUSTRY INTERNSHIP
  • MERCHANDISING AND MARKETING 
    • Introduction to Branding
    • Understanding the process involved
    • Case study
    • Visual Merchandising Concepts
    • Introduction to different types of retail spaces.
  • STYLING & PHOTOGRAPHY
    • The Role of the Stylist
    • Photography
  • PROFESSIONAL PRACTICE
    • Understanding the Organisational Structure
    • Human resource management 
    • International Business
    • Production & Operations
    • Governance
  • PROJECT MANAGEMENT (INDUSTRY BASED)
    • Project Management
    • Project Stakeholders
    • Project Manager Attributes
    • Project Management Processes & Techniques
  • ENTREPRENEURSHIP - III
    • Fundraising Fundamentals
    • Building a Pitch Deck 
    • Advanced Financial Modelling for Start-ups
    • Analysing Competition 
    • Introduction to Project Management
  • FINAL PROJECT (INDUSTRY INTERNSHIP BASED)
    • Develop skills in decision-making, problem-solving, and communication
    • Select, plan, implement, and evaluate a project and present the outcomes
    • Professional Practices

Career Opportunities

  • Design Studio Entrepreneur
  • Industrial Product Designer
  • Merchandise Development Manager
  • Product Design Event Coordinator
  • Sustainable Product Consultant
  • Collaborator with Production Houses
  • E-commerce Product Manager
  • Furniture and Home Decor Designer
  • Internship at Luxury Product Brands
  • Freelance Product Designer
  • Product Technology Specialist
  • Product Design Educator/Mentor

Frequently Asked Questions

2 years, Full Time Programme

A graduate degree with at least 50% marks.

  • Consumer Electronics
  • Automotive & Transportation
  • Furniture & Home Decor
  • Healthcare & Medical Devices
  • Retail & E-commerce
  • Industrial Equipment
  • Fashion Accessories & Apparel
  • Sports & Fitness
  • Education & Learning Products
  • Packaging & Branding
  • Sustainable Products & Green Technology

ARCH collaborates with industries to provide students with real-world project briefs, enhancing their hands-on learning experience and helping them understand client and industry needs.

Industry visits, along with master classes, workshops, and juries at the ARCH campus, emphasise industry interaction and provide collaboration opportunities for students.

Yes, students have opportunities to pursue internships after the first year of the course.

ARCH Design Business Incubator, hubIN, supports students in launching their design startups by providing essential guidance, project management assistance, funding, and mentorship to help them embark on an entrepreneurial career.

Erasmus+ is a European Union program that supports education by offering a globally integrated curriculum. Under this programme, ARCH College provides a two-year study opportunity with global partners, enabling student engagement across four countries, six ECTS courses, and collaboration with eight higher education institutions. It promotes cross-cultural learning and focuses on Impact-Focused Entrepreneurship.

Placements

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