B Des Product Design

The course is intended to innovatively integrate Product and Industrial design both indigenous skills and also addition to craft knowledge with contemporary design practice. The curriculum focuses on all stages and activities involved in the creation of a new product, controlling the creative process from inception to realisation – from design concept to marketing.

Learners are encouraged to develop an understanding of time-honoured skills, and the impact of designers, craftsmen, and end-users on the appearance, function and utilitarian aspects of designs. They are coached in creating ecologically sound designs that help promote beneficial developments & facilitate the functioning of a circular economy.

In this guided process, students independently research and experiment with media, materials and practical techniques to gain insight into a wide range of appropriate materials, manufacturing and finishing techniques and processes, alongside the traditional methods used in the craft. The course aims to enable learners to develop a strategy for developing new ranges of handmade and machine-made utility products suitable for contemporary lifestyles.