Design Communication

Excel your career in the digital industry with a Design Entrepreneurship specialisation programmes that integrate digitally advanced tools with creative skills and innovative strategies for real-world application. With a focus on design thinking, the Master’s Degree in Design Communication promotes the entire process from concept ideation to digital execution.

Programme Details

The Master in Communication Design & Entrepreneurship at ARCH College of Design & Business is a future-focused programme that encourages students to blend innovative ideas with business acumen shaping aspiring designers to communicate ideas and resonate with audiences across various platforms. 

Gain hands-on practice through prototypes—ranging from print and digital media to short films—actively engaging in every stage of the design process. The curriculum integrates traditional techniques with cutting-edge digital tools, preparing learners for creating innovative virtual worlds.

3D printing, collaborative spaces, and prototyping facilities provide experiential learning opportunities for students. This supports internships and prepares students to be industry-ready. Additionally, the programme provides global exposure through the Erasmus+ project, fostering cross-cultural learning focusing on Impact-Focused Entrepreneurship.

DURATION 2 Years Affiliated Vishvakarma Skills University (VSU)
Eligibility Graduation with minimum 50% Selection Criteria All India Entrance Examination for Design (AIEED)
  • FUNDAMENTALS OF ART & DESIGN
    • Sketching
    • Art Appreciation
    • Design Thinking
    • Design Thinking Tools
    • Design Process
  • MATERIALS, TOOLS, & TECHNIQUES - I
    • Design Methods
    • Design Stages
    • Nature of Materials and Processes
    • CAD
    • Figure Illustration
  • DESIGN THINKING PROCESS AND METHODS
    • Design Spectrum 
    • Ideation and Concept Development 
    • Envision and Creation 
    • Exposure to the Design process and finished product
  • PROFESSIONAL ECOSYSTEM
    • Key Sectors of Industry
    • Evolution of the Design Industry
    • Design Market & Economic Outlook
    • Design Industry Analysis & Employment Opportunities
    • Trends & Design Implications
    • Design Ecosystem
  • ENTREPRENEURSHIP - I
    • Introduction to Entrepreneurship 
    • Techniques of Idea Generation and Business Analysis
    • Identifying Customers for Business
    • Market Research
    • Basic Financial Modelling
  • DESIGN RESEARCH & TREND ANALYSIS
    • Material Trends
    • Forecasting Methods 
    • Trend Analysis
  • MATERIALS, TOOLS, & TECHNIQUES - II
    • Brainstorming
    • Software Tools
    • Prototype Creation
    • Creating a short film/Print based prototype project
  • DESIGN PROJECT - I
    • Introduction to Industry Project 
    • Conceptualisation
    • Design Process
    • Professional Practice in Design Industry
    • Budget Control
    • Documentation & Presentation
  • ENTREPRENEURSHIP - II
    • Building a Business Model using Lean Model Canvas
    • Fundamentals of Team Building 
    • Branding Strategy and Social Media Basics
    • Product Development via MVP Technique
    • Go-To-Market Strategy
  • INDUSTRY INTERNSHIP
  • MERCHANDISING AND MARKETING 
    • Introduction to Branding
    • Understanding the process involved
    • Case study
    • Visual Merchandising Concepts
    • Introduction to different types of retail spaces.
  • STYLING & PHOTOGRAPHY
    • The role of the Stylist
    • Photography
  • PROFESSIONAL PRACTICE
    • Understanding the Organisational Structure
    • Human resource management
    • International Business 
    • Production & Operations
    • Governance 
  • PROJECT MANAGEMENT (INDUSTRY BASED)
    • Project Management
    • Project Stakeholders
    • Project Manager Attributes
    • Project Management Processes & Techniques
  • ENTREPRENEURSHIP - III
    • Fundraising Fundamentals
    • Building a Pitch Deck
    • Advanced Financial Modelling for Start-ups
    • Analysing Competition 
    • Introduction to Project Management 
  • FINAL PROJECT (INDUSTRY INTERNSHIP BASED)
    • Develop skills in decision-making, problem-solving, and communication
    • Select, plan, implement, and evaluate a project and present the outcomes
    • Professional Practices

Career Opportunities

  • User Experience (UX) Designer
  • User Interface (UI) Designer
  • Visual Communication Specialist
  • Brand Designer
  • Art Director
  • Illustrator
  • Animator
  • Motion Graphics Designer
  • Marketing Coordinator
  • Multimedia Designer
  • Content Strategist
  • Social Media Desig
  • Packaging Designer
  • Web Designer
  • Print Production Specialist
  • Design Researcher

Placements

Frequently Asked Questions

2 years, Full Time Programme

A graduate degree with at least 50% marks.

  • Advertising and Marketing
  • Graphic Design and Creative Agencies
  • Digital Media and Publishing
  • Technology and Software Development
  • E-commerce and Retail
  • Film and Animation
  • Education and E-Learning
  • Corporate Communications

ARCH collaborates with industries to provide students with real-world project briefs, enhancing their hands-on learning experience and helping them understand client and industry needs.

Industry visits, along with master classes, workshops, and juries at the ARCH campus, emphasise industry interaction and provide collaboration opportunities for students.

Yes, students have opportunities to pursue internships after the first year of the course.

ARCH Design Business Incubator, hubIN, supports students in launching their design startups by providing essential guidance, project management assistance, funding, and mentorship to help them embark on an entrepreneurial career.

Erasmus+ is a European Union programme that supports education by offering a globally integrated curriculum. Under this programme, ARCH College provides a two-year study opportunity with global partners, enabling student engagement across four countries, six ECTS courses, and collaboration with eight higher education institutions. It promotes cross-cultural learning and focuses on Impact-Focused Entrepreneurship.

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