The Arch Academy of Design conducted a session on Contextual Art & Design Communication for School Teachers on 27th March 2015. The session was part of the 2 years long, and continuing, collaborative project of the ARCH Academy of Design and Perth College, UHI, Scotland to develop & prepare a world class Design Communications course curriculum with specialization in the Creative & Cultural Industries. The lead faculty conducting the training were Christiana Margiotti, Subject Leader - Creative Arts & Technologies and Programme Leader - BAH Visual Design & Communications, Perth College UHI, Scotland; and Benoy Thoompunkal, Director Academics, ARCH Academy of Design. The session involved participants in a workshop aimed at evolving various perceptions regarding what constitutes meaningful ‘Representations of Jaipur/ Rajasthan’ in an exercise towards the Creation of an effective Branding for the state.