Bachelor of Visual Arts

The course is intended to innovatively integrate applied arts with contemporary visual arts and communication design practice. The curriculum focuses on all stages and activities involved in the creative process from inception to realisation – from design concept to marketing.

It is a four-year course of study in the visual arts field and prepares students for the application of design, communication and graphics in the applied art field towards converting ideas and concepts into communicable visual imagery for practical use. Throughout the learning journey, students are encouraged to challenge applied arts conventions and to question the roles of applied art form, function, culture, context and concepts in relation to communication, graphic elements, techniques and processes. Learners are guided to independently research and experiment with a wide range of media, materials, practical techniques and processes to develop an in depth understanding of these for appropriate application and use.

Students are supported to develop the ability to communicate ideas effectively and to understand the roles and responsibilities of the designer in a commercial context that includes producing one-offs and batches. Links are nurtured with practitioners, artists and designers to provide an environment representative of the industry.