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DEAN'S MESSAGE |
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 The word 'Design' needs to be seen in the most holistic manner possible to understand the vast range of thought processes and activities it encompasses. All of these are aimed at achieving definite goals - the solving of 'problems' - be it the design of a job, a machine, a process, a system, a structure, a space, a product, a communication, a way of living, a trend….
Each of these activities by itself could potentially qualify as an area for specialization, and usually they do, in the existing scheme of things; on the other hand, a designer even if reasonably skilled in all, need not be a specialist in any.
A designer is, or should be, a widely aware and sensitive individual capable of drawing on experience, knowledge and specialized inputs from diverse fields, and consolidating and applying them in the most relevant, effective and creative manner for the generation of outcomes appropriate as feasible solutions to problems at hand.
Design thinking entails the training and sensitizing of individuals and groups, to perceive available opportunities for improvement, and genuinely act upon the possibilities that emerge to take the process through to satisfactory culmination in the form of original and comprehensive outcomes; and effectively, make coherent and meaningful contributions to the quality of life and environment in general.
A harmoniously and lucidly internalized design process or 'approach', equips anybody with the requisite think skill sets to solve any problem and the sub problems within.
In this era of rapid and radical change, various complex and overwhelming issues face the world. It is evident that the role of creative individuals is more important than ever.
Our nation values ingenuity. It is this practice of ingenuity against all odds that helps us to re-examine, experience, and understand 'design potential' and 'creation' in new and tangible ways.
But alongside intellectual and creative freedom and flexibility of expression, there is and always will be, an acceptance of the ultimate responsibility for all initiated actions and results and resultant actions!
This is articulated with the greatest clarity possible at all times and is the basis of our teaching philosophy at the ARCH Academy of Design.
We believe that the designer's way of thinking, will play an important role in influencing the attitudes and functioning of leaders, policy makers and opinion makers not just in design related fields but in all walks of life. After all, Design is….
We should meet. And build.
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Benoy Thoompunkal
Dean |
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 In this era of rapid and radical change, various complex and overwhelming issues face the world. It is evident that the role of creative individuals is more important than ever.  |
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